This is my blog income report for July 2017, my fourth month of blogging. This report shows my blog stats, blog income, and expenses, how I made my income, what I learned, and my goals for August.
I went into blogging being acutely aware that it could take a very long time before I made a penny back for my time and expenses. I blog because I love to help people and I have a further reach by having a blog. Monetizing my blog is a goal of mine so I can keep doing what I love and have my blog expenses covered and eventually help out with my family’s expenses. I was a little worried my blog income reports would say $0 for a long time making my reports uneventful.
My Reasons for Writing My Blog Income Reports
My original reason for posting my blog income reports was because I was encouraged to start a blog by reading blog income reports. I made a decision to start my blog income reports from the very beginning. I wanted to pay it forward and help others who are thinking of starting a blog. Blog income reports provide me so much value and inspiration.
Now, I read a lot more blog income reports and they can be so helpful for bloggers to read. I find them so helpful that I have a Pinterest board called Blog Income Reports and a group board called We Love Blog Income Reports for income reports and blogging posts. (Send me your Pinterest username using this link if you want to become a contributor to my group board!) Blog income reports help bloggers to see other blogs income and expenses, strategies and goals, and resources and tools bloggers like to use and find helpful. On a practical note, because my blog is an open book, my blog income reports save me a lot of time answering emails about what tools and resources I use for my blog. Also, the affiliate links help to fund the tools I buy for my website so that I can continue to write about natural health and wellness which is my true passion.
My final reason to post my blog income report is to keep myself accountable. I was a nurse for a long time and still like to chart meticulously. I want my income reports to be an accurate picture of “health” for my blog, good or bad. This will allow me to see more clearly where my blog needs to improve.
My hope is that my blog income report is not a cause for comparison, but to get at least one takeaway that can benefit every blogger reading this. I’ve gotten to know a lot of bloggers over the last four months and I’ve overheard a little bit of negativity in regards to bloggers that post income reports. This came as a shock to me because I look for them to read when I visit a blog! Some find it insincere or showing off, but that is furthest from the truth. I am very sincere, honest, and humbled to share all of my personal blog information, and it’s not always easy.
My blog income reports have a lot of value especially for new bloggers to see how I work and advance my blog, so for now, I will continue to write and publish mine on the first of every month. I love to share what I learn because I have a passion for helping people succeed in all areas of their life.
How I Got Started with Monetizing My Blog
I took a course for new bloggers called Building a Framework. During the course, I learned the basics of how to make income from blogging. I decided to start monetizing my blog through affiliate marketing. My first affiliate was Amazon because they are a good fit for any niche. Then, I began to search for affiliate programs for companies that I know and love.
Soon after launching my blog I took a popular course called Making Sense of Affiliate Marketing because other bloggers so highly recommended it and I knew there was still so much I needed to learn to be able to monetize my blog successfully. This course was a game changer for me! I applied the lessons as I went through the course and started to see my affiliate sales come in! I highly recommend this course to everyone that wants to monetize their blog.
It takes time to build up page views to make a decent income from ads. A blogger needs to get to know their readers to be able to fill a need before brainstorming for creating a product. Networking with brands to get sponsored posts can take time as well. Affiliate marketing allows new bloggers to make an income from blogging right away to help pay for their blog start-up expenses.
My Blog Stats and Income Report for my Fourth Month of Blogging
Page Views: 1,315
I keep being reminded that page views don’t matter and that reader engagement is much more valuable. That’s a good thing so I didn’t sweat my page views dropping by more than 50% compared to last month due to summer fun and activities. My main source of blog traffic is from social media. Facebook drives the most traffic. Pinterest was closely following since I implemented strategies that I learned from Pinterest Unpuzzled and Pinning Perfect.
Subscribers: 84 Confirmed with an additional 21 Unconfirmed Subscribers
I have unconfirmed subscribers because I choose to do a double opt-in for subscribers instead of a single opt-in. It appears that some people subscribe and forget to open the follow-up email to confirm subscription. I have shared many conversations with other bloggers that find it hard to see the unconfirmed subscribers because we can’t do anything about it. The staff from ConvertKit ensure that the double opt-in helps with a more engaged community and higher email open rate, and overall, is best practice for bloggers.
I continued to have a lot of Pinterest growth this month. I will share why in the what I learned section later on in this post.
Total Blog Income Earned in July 2017: $229.65
Nearly all of my income came from affiliate sales.
Pinterest Unpuzzled: $30.40
BC Stack: $135.00
Tailwind (credit): $15.00
Pinning Perfect: $29.80
Google AdSense: $1.29
Total Blog Expenses in July 2017: $585.90
ConvertKit: $288.53 (yearly subscription)
I love using ConvertKit so I took the leap and paid for the year at once to save money over the long-term.
Canva for Work: $119.40 (yearly subscription)
I find so much value in Canva for Work for setting my brand kit and all the images I get to use which saves me a lot of time.
Tailwind: $74.00 (yearly subscription)
I needed to pay for Tailwind’s yearly subscription because it includes unlimited pins and I schedule over 1,000 pins a month. I got a discount from referrals which helped to lower my cost.
BC Stack 2017: $27.00
BC Stack 2017 was awesome containing nearly $10K in blogging products and services! The sale is over now, but BC Stack 2018 releases July 2018 and you can use my link to pre-order now to get $10 off. I’ve heard it’s even going to be better next year!
Grammarly Premium: $76.97 (yearly subscription)
Review of July’s Goals
Finish Unit 4 in Elite Blog Academy. Focus on growing my Pinterest and have a firm understanding by taking two Pinterest courses; finish the last half of Pinterest Unpuzzled and complete Pinning Perfect. Purchase a Tailwind subscription to schedule my pins on Pinterest. I have been manually pinning for most of June because my Tailwind free trial came to an end and I was waiting as long as possible to pay for a yearly subscription.
I completed all of my goals for July and more. I’m a firm believer that a successful blog involves getting educated on how to blog from bloggers that you admire and networking with other bloggers on a daily basis. In addition to my July goals, I did several things this month that are helping me to be an established blogger. I listed what I did below.
What I Learned
The course, Pinterest Unpuzzled, taught me how to use Boardbooster. New customers get a free trial so I used Boardbooster in July to try it out. I really liked it, but when it came down to paying for it I chose to go with Tailwind. Boardbooster has a lot of value, but I only allowed myself to pay for one scheduler for Pinterest.
Pinning Perfect was recommended by many established bloggers so I was so excited to take this course. The course was intense and full of details about Pinterest and establishing a great pinning strategy for long-term success. Pinning Perfect taught me how to use Tailwind very effectively and even helped me to improve my Pinterest images even more. I found so much value in this course! The Pinning Perfect Facebook group is for the people that buy the course and keeps members up to date on the latest changes in Pinterest and is very supportive.
Women Bloggers That Promote is a Facebook group I started for women bloggers to practice self-promotion of our blogs, affiliates, and opt-ins. I have always undervalued my work and have found that there are a lot of women like me that struggle to promote themselves. This is a tight knit community of women bloggers where we support each other’s blogs, are super-positive, and we’re developing great friendships.
I’m a huge proponent of networking with bloggers and it has become my favorite part of blogging. Networking in Facebook groups you enjoy and feel supported in can take your blog to the next level. I am learning from bloggers every day and stay in student mode so I never miss an opportunity for self-development and blog growth.
New Pinterest Group Boards
I started two new group boards this month. We Love Blog Income Reports is for bloggers to post their blog income reports or blogging related posts. Women Bloggers That Promote is a group board for members of Women Bloggers That Promote Facebook group.
I wrote a Healthy Living Resources page that can be found under Resources on my top header. I include brands and resources I have experience with and recommend. The page will be updated regularly as I come to know more products and resources for healthy living.
I’m so glad I was introduced to BC Stack this year by Blogging Concentrated. It goes on sale annually in July and it’s packed with so much value. I’ve already gone through the whole bundle to register and enroll for 65 products because I was so excited. The products and services I completed are Stretched Too Thin: 10 Days to Overcoming the Hustle and Thriving as a Working Mom by Jessica Turner, How to Outsource a VA by Tawnya Sutherland, and Get Your Logo Animated by Simon Fawkes. Click this link if you want to apply to be an affiliate for BC Stack 2018.
seanwes offers a free course called Audience Building Course with an intended value of $199. I took this course in one day and felt very motivated about my blog after taking it.
I signed up to get a free audio book called Overlap by Sean McCabe. The book launches September 14th. It’s about starting a business while working a full-time job. You can click the link to get signed up for your free audio book when it launches. By the way, this man is very generous and I got to know him when he was a speaker at the ConvertKit conference this past June.
I took a course called 5 Steps to a Successful Blog Launch by Crystal Paine. This course is designed for the beginning blogger in their first steps, but I still learned a couple of things. Crystal is coming out with more blogging courses and she is making them very affordable. Crystal Paine is the creator of Money Saving Mom. She has been blogging for 12 years and is a great teacher and example to follow. I found her blog when I quit my nursing job and went down to one income. Money Saving Mom was the first blog I remember reading and the only blog I followed for many years.
I got a free email signature through WiseStamp. They offer a paid service to upgrade, but I am happy with my free version for now. I chose the option to have the link to my latest post attached.
I got into listening to blogging related podcasts while I’m making a meal or washing dishes. This month I discovered Just Keep Blogging by Kim Anderson, Simple Pin Podcast by Kate Ahl, and seanwes Podcast by Sean McCabe and Ben Toalson. I included the links for you to their websites, but I listen to them using iTunes.
I started an Aroma Mama YouTube channel in July to celebrate 3 months of blogging! I’m not video savvy and at this point, I’m using my iPhone to record. I am using the channel for videos that I plan to include in my posts. I had planned on making a new video every week, but that was short-lived when I lost my voice and had a cough for a few weeks. It turns out that I got sick when I started drinking coffee. Even though it was organic and decaf, I am sensitive to mold and coffee beans are known to contain mold. I stopped drinking coffee cold turkey a couple of days ago and I am already better. I got a tripod/ selfie stick with Bluetooth remote to hold my phone and it does a great job for self-recording and pictures for a low price.
I received my official certification as a Social Media Strategist in early July. CoSchedule sent me the image below while I was waiting for the hard copy in the mail. This achievement meant a lot to me as I really hustled at the end of June to accomplish the social media strategy course and certification requirements. This is the first time CoSchedule offered this certification and I am one of twelve people that have achieved this. If you’re interested in the certification programs offered by CoSchedule I would recommend subscribing to get the latest announcements or contacting them.
Goals for August
- My goals for August are focused on growing my email list. The first goal is to be an active participant in the August 2017 List Building Challenge hosted by Eden Fried.
- My second goal is to start on Unit 5 in Elite Blog Academy which is all about growing my email list. It looks like a challenging unit so I don’t expect to get through the whole unit in a month.
- My third goal is to take a course called ConvertKit Masterclass that was included in BC Stack 2017. I am glad all goals are focused on growing my email list so I can get really focused. In August, I am aiming to get to 200 subscribers.
Most Popular Posts in July
- My Third Month of Blogging: Blog Stats and Income Report
- Blog Resources
- My Top 17 Suggestions for a Good Night’s Sleep
I hope you found inspiration or helpful tips by reading my fourth-month blog stats and income report. Feel free to share this post to save as a resource for yourself and other bloggers.
Which blog tools or resources are you excited about?