My Pinterest reach grew by 392% in January 2018! This post is to share with you why this may have happened, and I hope that you have some takeaways to grow your Pinterest reach.
My Pinterest reach started at 169K on January 1st and by January 31st my reach had gone up to 494K, and it continues to increase! This increase in reach doesn’t translate into a huge increase in pageviews, but it gave me a good bump making it my highest pageview month!
There are a lot of possible reasons for this since success isn’t ever from just one thing, and I’ll go over them below.
Ten Reasons I Think My Pinterest Reach Grew This Past Month
1. The health and wellness niche is popular in January.
I’m in the health and wellness niche which does pretty good in January because of health goals made at the beginning of the new year. I think there is something to that since my blog traffic hit rock bottom during Christmas week when the majority of people weren’t looking for posts on how to get healthier.
2. A result of the last Pinterest update giving my Pinterest a boost.
Pinterest does updates that can affect our Pinterest for better or worse. The last update in January helped my Pinterest reach since I was pinning regularly and adding new pins since the prior update. I learned all about Pinterest updates and how we can use them to our advantage in the course, Pinterest Improvement Master Plan (P.I.M.P.).
3. Using unique images and making a variety of pins for each post.
My recipes bring in more traffic from Pinterest than my other pins. I take pictures of my recipes which may help that the pins have unique images. Also, I have two stock photography memberships, so I have access to new and more unique images. I learned about how images possibly affect our Pinterest reach from the eBook, Pinteresting Strategies.
My goal is to have five pin variations for each post. I keep a spreadsheet of my different pins in Google docs to help me keep track of all of them.
I’ve learned about making multiple pin images for Pinterest success from Billionaire Pinterest, Pinterest Unpuzzled, and P.I.M.P. Even though I know the reasoning, I think I’m more motivated to make a variety of pins because I get bored of repinning the same pins all the time.
4. Writing more popular posts.
When I started blogging, I thought of post topics by thinking about things I wanted to share. I learned in the Billionaire Blog Club (BBC) that a new blog needs to write popular posts to get traffic when gaining traction. I’m just starting to use the techniques I’m learning in BBC, and I’m excited to see the results of my effort.
5. Pinterest gave my personal boards more reach.
I received the most saves and clicks from these boards this past January. It wasn’t just me that noticed this. It seems that Pinterest was giving personal boards more reach and I loved it!
Also, I made a few boards secret that I was rarely pinning to and my engagement score went up right away. I made sure the personal boards I have are all relevant to my brand and find content to pin to them regularly.
6. Getting on more group boards and manually repinning from those group boards more often.
I got on some larger group boards, although that didn’t make as much of a difference as I would’ve thought since Pinterest was giving more attention to personal boards at the time.
I give equal effort to my personal and group boards since Pinterest changes so often.
7. A few changes to how I schedule my pins.
Tailwind is how I schedule at least ten pins to group boards a day. I used to schedule more pins, but lately, it hasn’t made much difference since I didn’t see as much engagement from group boards in January. I still use Tailwind Tribes for new pins, but I can’t tell you how much that helped because I haven’t looked at the stats in a while.
Tailwind is a Pinterest approved scheduler. Click here for a $15 free trial of Tailwind Plus.
8. More manual pinning throughout the day.
At least a couple of times a day, sometimes more, I manual pin when I have a spare moment. This is when I repin several pins from group boards and the main feed to my personal boards. Also, I look at my smart feed and notifications to repin my pins to my personal boards and sometimes group boards too. These are only some of the awesome strategies from Jennifer, a.k.a. Pot Pie Girl, in her course, P.I.M.P.
9. Great blogging friends were repinning my content too.
I run a Facebook group for women bloggers. I’ve developed many great friendships with bloggers and find that they repin my pins often. Networking with bloggers is a powerful blogging tool.
10. Taking many Pinterest courses helped me find a strategy that works for me.
I’ve taken a lot of Pinterest courses, and I’m so glad I did. They’ve each taught me some things that have helped me to grow my Pinterest reach.
My Pinterest strategy is now a mix of the strategies I’ve learned from the courses I’ve taken. Pinterest can refer a ton of traffic, and they’re like a marketing cost for me.
These are the Pinterest courses I’ve taken and can recommend.
Pinterest Unpuzzled is the first Pinterest course I ever took. It was very foundational for me, and it was how I learned how to use Boardbooster, make images for Pinterest, and gain Pinterest followers. Pinterest Unpuzzled is now available as one of the many courses included in Bread and Butter Blogging University.
Pinning Perfect is the best course for learning all the basics of Pinterest plus many extra strategies like round-up posts using pins, learning how to use several schedulers, and how to use Google Analytics for Pinterest.
This course has a heavy emphasis on helping students learn how to make outstanding pins. Pinning Perfect taught me how to use Tailwind and Tailwind Tribes which I’ve used ever since.
Overall, Pinning Perfect is the best comprehensive Pinterest course for new bloggers that don’t know anything about Pinterest or intermediate bloggers that haven’t made Pinterest a priority for growing their blog.
Billionaire Pinterest helped me to nail the Pinterest strategy that I use now. The videos helped me to see Paul’s (a.ka. Scrivs) pinning strategy in action. I implemented some of the things from his course which has helped streamline how I do Pinterest.
Pinteresting Strategies is how I learned the value of manual pinning. I wasn’t manual pinning at all before I read this book. It was an eye-opener to see how my Pinterest has grown from applying some of the tips that Carly includes in her book. Her blog traffic is mostly referrals from Pinterest, and she has insights from her Pinterest experience that is very helpful to bloggers to gain traffic.
P.I.M.P. is a course for Pinterest users that already have a strong foundation. It’s like Pinterest college because the tips and tricks that Jennifer teaches are unlike any other Pinterest course. I learned all about Pinterest updates and finding best pins which have been instrumental in gaining a strong knowledge of the inner workings of Pinterest.
P.I.M.P. made Pinterest make sense for me which is a great feeling. Implementing the tips in this course can take your Pinterest to the next level. Let me know if you get this course if you’d like to join the group of us that hash out the course material in a Facebook group.
In conclusion, my Pinterest growth is a direct result of all the Pinterest courses I’ve taken and implementing the different strategies I’ve learned to find out what works for me.
Pinterest often changes which is so frustrating for many bloggers. It’s good to have a strong foundation and learn advanced techniques to weather the frequent changes of Pinterest.
If you’d like to check out any of these Pinterest courses, I’d appreciate you using my affiliate link. Thank you for visiting, and I hope you can grow your Pinterest reach! You have a great message; people just need to find you. 🙂